Age: 66
Title: Chairman, Genmar Holdings;
CEO FLW Outdoors
Pro: Boat maker who took over an amateurish fishing league and turned it into NASCAR on the water, with $100,000 paydays, brand-name backers for boats and fishermen and a fan-friendly environment. Sponsors, especially Wal-Mart, took the bait.
Con: Over-commercialized a pleasant pastime to sell a few more bass boats.